OUR APPROACH
small business, big branding.
why choose small?
working with small agencies often bring a high level of flexibility and personalized attention to each project, as we are able to tailor our approach to meet the specific needs and preferences of the client. clients can enjoy direct communication and collaboration throughout the design process, fostering a closer working relationship and ensuring that their vision is understood and well executed.
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design thinking
the design thinking process is a human-centered, iterative methodology that designers use to solve problems. when faced with a problem, a designer must research available information, narrow the scope of the project based on the available research, iterate potential solutions, then narrow in on a specific solution. this process is repeated until a desired outcome is met.
why does it matter?
UNDERSTANDING NEEDS
establishing a solid foundation and ensuring alignment with the client's goals.
CONCEPT DEVELOPMENT
encouraging innovation and exploration of diverse ideas, ultimately leading to the development of design directions for consideration.
REFINEMENT
addressing any concerns or suggestions raised to align with the project objectives and client expectations.